Being Remarkable

I attended a webcast the other day with marketing guru Seth Godin (Meatball Sundae) and other experts.  The message there, as well as in so much that I read these days, is that all the tricks of SEO are fast becoming obsolete.  Though some have managed to manipulate the internet to their purposes through technicalities, and achieved high rankings, those days are coming to an end.  Search engines aim to satisfy search results as directly as possible; sites that only peripherally pertain to keywords entered can no longer gain the upper hand.  As ever, Content is King.

The term Godin used quite a bit was “remarkable.”  If you want to succeed, you must be remarkable.  Your website, blogs, articles and other methods you use to attract attention will be of little use unless the content of your offerings is “remarkable,” unless you can manage to stand out from the crowd through your expertise.

Plus ca change …. It has ever been thus, hasn’t it?  The web, after all, does little to make us rich quick.  The onus we bear is as it ever was … we must identify and maximize our true strengths to be successful.  Rather than relieving us of the responsibility to work hard and achieve, the web actually reinforces this basic ethic.

How can we do this?  How can we be “remarkable?”  It’s a lot to ask of any individual. 

So we come round again to creativity.  In practicing creativity, we do not seek to be remarkable – rather the opposite – but the great gift of creativity is that through faithful practice, it reveals the ways in which we are remarkable.  It’s the instrument we’re given for moving beyond mere survival, beyond the mundane, beyond unquestioning servitude to the greatness we each are born to realize.

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