Metaphor

This door represents the specificity of one business.  Note that there are doors everywhere, and they tend generally not to compete with one another.  But the opening of one often leads to the opening of another.  And note the tremendous personality one door can have.  Note how much one glance at it can tell you.  Note not only the visual experience, but the emotional one.  You get a feeling from this door, as well as factual info. 

There are millions of doors, but none exactly like this one.  This one services a few people, and they are grateful.  It does its job, it prospers. 

Can your business be so specifically and personally described?  Is it known and loved the way this door seems to be?  Does it have a well cultivated, useful, proud personality that is not afraid or suspicious regarding other businesses, but serves its own purposes faithfully?

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