Blogging and branding

One thing that bloggers often write about is blogging.  Whether or not their site is generally dedicated to the theme, sooner or later most authors will address the existential meaning of what they’re doing by posting on a regular basis.  A good many of them are hoping for income, and continue blogging as long as the site performs for them monetarily.  But the angst associated with faithfully posting while you know very few people actually read your words is often discussed.  The solution is always to find ways to increase your readership, and the blogger’s next logical step is to produce a list of methods to do this.

I’ve been talking about branding here, with the focus lately on worker branding.  So much is written about business branding, but little guidance is offered for the employee.  And what is a brand, anyway?  I think of it as reputation, the way other people think of you.  You reference your friend Joe when talking with someone, and you describe him as “My friend Joe, the accountant” or “Joe, my buddy from school” or “Joe, the corporate guy.”  Very often, your job steals your brand. 

In the theater, we used to say that an artistically built character is one we don’t notice until we see the person out-of-character.  This is related to the church signboards that advertise, “Your true character emerges in difficult times.”  Who you are down deep may not bear any relation at all to your brand, and this is a situation that will cause discomfort until you correct it.

I want to talk more about worker branding, but for now, let me tie this matter to my opening paragraph here.  Blogging, for me, is a way of exploring in depth my personal brand.  It’s my current attempt at synthesizing my native character with my reputation.  It’s also writing from my own resources daily, which is a demanding and hopefully skill-improving practice. 

My point is that while I have a teensy-weensy readership, I still buttheadedly continue to blog because, guess what?  It’s all about me and my brand.  Because I know that even if your true brand doesn’t bring you riches, it will bring you peace.


2 comments so far

  1. Brianna on

    You are so right! I preach to many a client about the importance of reputation in branding. It isn’t about a logo slapped on a business card. It’s about a perception. Not just your fans’ view of your business, but your own perception as well.

  2. Fanda on

    It’s a valuable posting for business people! I often feel my blogging activities are useless cause nobody will actually read it. But your posting changed my perception. I’ll keep blogging from now on. Thanks

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