Balancing act

So, despite all tangents, I’m considering the concepts and practices of branding, in these writings over the past couple weeks.  It seems to me that when you align your brand perfectly with your passion you have achieved success. 


When the way you are perceived is the same as the way you think of yourself, you are a happy person.


Until you find that sweet equilibrium between your natural urges and the outside world, you are constantly in turmoil.  You know you’re special, but your image is average.  You have a passion for painting, but you spend all your time at work.  You are an expert bicyclist, but everyone knows you as the insurance guy.  It can configure in the other direction, as well:  you’re well respected and powerful, but you harbor an inner self hatred; you have a great job that brings valuable benefits, but an insistent whisper suggests you hit the road.


Most of us live most our lives walking this tightrope.  Few actually figure out the balance.  But all of us could work harder at it.  We know that the happier we are, the happier others are around us.  It’s the compassionate thing to work at finding your particular balance in life.


Young people and older workers who have given up ambition don’t pay much attention to branding; it’s us middle-agers, struggling to get past Seth Godin’s infamous Dip who concern ourselves with such ultimate challenges.  It’s desperation tactics by a generation that has tried everything else.  It’s the best way we can invent to find our place on this globe.


But I’d surely love to convince a few young people or hopeless workers to start considering what their brand might be.  By getting an early start, greater balance may perhaps be achieved; and, on the other hand, it is certainly better late than never.  If everyone is working on developing their brand, I believe we can build a stronger society, a culture characterized by self-knowledge and sharing. 


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