Branding and communication

Had an interesting comment on yesterday’s blog, which took exception to my suggestion that branding is a form of communication.  The commenter seemed to be saying that your brand is simply who you are, what impression your very appearance gives; and inferred that while you work on promoting your brand, you cannot modify it.

Of course, my rebuttal is about how recognizing and articulating – more than modifying – your own brand is the issue.  It takes a long time and serious focus to get a handle on how you are impacting others, and what your actual reputation is.  Like your rear end, you carry your brand everywhere with you, but seldom get a good peek at it yourself. 

By defining your personal brand, you become capable of consciously projecting it, and winning support and success through it.  How to clearly communicate your business brand is the number one issue for sales; projecting, enjoying, and cultivating your personal brand is the road to fulfillment in the individual’s life because it’s the full appreciation of natural gifts.

Once you become more aware regarding the brand you habitually manifest, you can emphasize its positive aspects, carefully study the negative sides, and intentionally project (i.e., communicate) this recognized strength of character.  Until you spend committed time and much thought on this aspect of your existence, you stay a slave to the brands of others.

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