Perhaps the key to our present economic dilemma is the good old “Think Globally, Act Locally.”  The phrase has been around for a while, but we’ve yet to really learn its meaning.

Seth Godin, in his infinite practicality, wrote yesterday, If you act small and think big, you are too small to fail. You won’t need a bailout because your business makes sense each and every day. You won’t need a bailout because your flat organization (no matter how large it is) knows about problems long before they’re too big to deal with.”

Trouble is, the idea of wealth as material gain will not be satisfied with acting locally. World dominion is the only dream of big business. The moguls seek horizontal growth, as far as it can possibly reach, and see little value in vertical digging in. More customers is the obsession of big business; deepening the relationship with current customers rarely if ever happens.

How much we are like children! Though we may suspect that world dominion is not only unsustainable but even undesirable, it’s contrary to human nature to turn away from big sparkly things. Give a child a toy that makes noises and lights up and he will learn to scorn the simple sticks and boxes that were his previous delights. But we’ve also learned that playing with everyday objects is far more nourishing to intelligence, creativity, and soul in general than the plastic do-it-for-you toys.

The issues of our time require evolutionary change. We are being called upon to improve the state of humanity on Earth. We are growing up into a time when childishness and selfishness will no longer suffice. It’s time to put away our toys, to devise truly sacred dreams, not merely ambitious ones. It’s time to leave behind the icons of material wealth and create gods that more honestly reflect the human spirit.


1 comment so far

  1. Nicola984 on

    Mary Ruth that was beautiful. YOu have hit it on the nail and I hope that people are listening….this is a time to reflect on the constants that we have, not the things we are going to lose, or think we are going to lose. The human spirit is the only constant we have, and this is the time when people need to really think about what it is and what it really means.

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