Social media revolution

Studying intensely this strange animal called social media marketing.  As communications is the major focus in my work, I recognize the social media movement as revolutionary in the extreme.  It may upend not only our marketing practices, but every aspect of business planning and operations. 

One issue we encounter when establishing communications online is how to balance personal and professional posts.  Given the time involved in keeping up with, say, your Twittering, you’re probably inclined to have just one account there, and not try to maintain several different ones.  The culture of the ‘net requires a very soft touch in your marketing posts, with an emphasis on your personality more than on the services/products you offer.  Many folk in the social marketing course I’m taking wonder how to synthesize; how to be personable but also aim for an ROI.

In my opinion, this question is at the heart of the movement’s meaning.  We’re looking at re-inventing our economy right now, and a large part of the new global understanding is that we’ll succeed by being authentic, by aligning our personal goals with whatever we do in the business world.

This is a major difference from the past, when your job was generally regarded as something apart from your true self.  Our challenge now is to identify and focus on the things that are actually personally meaningful; to use our personal, native creativity in service to the world’s needs.  When what you do for money is closely aligned with your personal dreams and understanding of reality, posting and commenting online in a way that’s both personable and professional becomes second nature.

Does this mean you should change jobs?  Maybe.  But more likely, it means that if you apply foundational creative thought and practice to your daily grind, you will begin to see how your work is an expression of your self.   Whether you flip burgers at a fast food joint, run errands for the boss, make automobiles, or own the company, careful, creative observation will bring you an understanding of how this work aligns with your deepest motivations.  It’s from that place of clarity that we must all proceed.

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