Your brand can bite you

Sheesh.  A couple things happened yesterday to give me pause.  One:  I responded to a Request for Proposals and was rejected from the job with the single comment to my proposal – “odd?”  Including the question mark.  Meaning my internet presences they checked out implied a strangeness, an abnormalcy.  Sigh.

And two:  I succumbed to curiosity and entered this blog URL at www.typealyzer.com.  There, my writing was characterized as INTP – Idealist, Intuitive, Thinking, and Practical.  Well, that’s all very nice, but what’s lacking are the Feeling and Sensing sprectra, implying that I am insensitive to others.

Ouch.  It’s true that I tend to the analytical, and choose to write succinctly about issues, offering my viewpoint on life today.  But I’ve always considered myself to be extremely sensitive, and concerned with the welfare of those around me.  Apparently, my writing here fails to reflect that side of my personality.

All this, then, points to the reality that a brand can easily take on a life of its own, and can even become the master when you’d expected it to be your servant.  Brand monitoring must be constant, and lively creativity is required to shape it authentically.  You have to live symbiotically with your brand, giving and taking with careful generosity.

I’ll have to let you know how I intend to modify the gloomy tangent my brand seems to have taken.  It’s going to require some intimate conversations with myself.  It’s an exciting challenge, though also a humbling one.  Discovering and sharing the fullness of self is a process that’s never completed!

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1 comment so far

  1. Kimberly on

    I also tried Typeanalyzer and your post makes me think that I should also consider how my “personality” in my writing may reflect on my branding and how I want to portray myself. Good Post!


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