Web and wheels

It seems to be, in true Dickensian form, both the best of times and the worst of times.  Layoffs, bailouts … heck let’s be real and name it depression … dominate the news; but we are also on the brink of reforms through the Obama administration that seem likely to prepare for us a much more glorious future. 

And in the face of serious financial quandaries, as individuals we now have an exciting chance to become more truly ourselves.  Few of the middle class have escaped unscathed:  either your retirement, or your college education, or your job, or a combination of these now bears the consequences of  Wall Street’s disaster.  An innocence, a faith in American infrastructures has been destroyed.  And while that may be sad in a sentimental kind of way, it’s actually an unparalleled opportunity.

Jeremiah Owyang talks today about how employees are becoming more like migrants and gypsies.  As we evolve, the epithet of  ‘worker’ no longer pertains.  None of us is just a cog in the wheel; rather, we are realizing that to develop a personal brand is to live fully, and not to do so is to remain wallowing in ignorance and slavery.

What is your brand?  Can you articulate it in some way?  What are your keywords (for LIFE, not financial gain)?  What kind of circle is developing around you? 

We traditionally have sought to create one huge wheel of industry that spins our collective lives.  Now, we realize that each individual must create their own wheel.  The world is a fantasmagoric interworking of 6 billion wheels.  We can no longer control; we can only be aware and appreciative.

Our systems, especially in formal education, do not as yet support this understanding.  We do not teach our children about self-knowledge; we rarely teach them how to think (see this article about how universities in Great Britain are leading the charge to change this.)  Few active adults today have any notion about how to organize a personal brand – or more basically, where to start in identifying one for themselves.

Is your brand your responses to categories on your Facebook page?  Is it the colors you use in print?  Is it what others say about you, or is it more than that?  I’m curious about these and related questions.  Add a comment with your ideas, if you will.  I’ll incorporate your thoughts in follow-up posts here.

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