Archive for the ‘Naomi Dunford’ Tag

Yelling vs. passion

Bob Hoffman’s guest post at CopyBlogger a few days ago was an outrageous statement going against the tide of popular opinion, yet evidencing truth that we can’t deny. Naomi Dunford applauds him, and so do I. Especially for his pithy revelation that the internet, as a marketing tool, is fast becoming just like television as a marketing tool: “People with stuff yelling at people with money.” Thank God someone finally said it.

The ultimate point is, there are no shortcuts. You and your business will grow and flourish in direct proportion to your heartfelt passion for what you’re doing. No amount of marketing dollars or tricks or blitzes can by itself be productive. Get out there and yell your head off, the return will be short lived at best. Sustainable success originates in our hearts, not in our cleverness or internet savvy.

Awesome potential for deeper and broader communications is certainly available through the ‘net. The resource, however, is a two-edged dagger. Communication methods must not be mistaken for communicated messages. It is the latter that matters, whether scrawled out in longhand on parchment or digitized for instant visibility.

Naomi summarizes thusly: “Stop trying to “harness the power of social media” and start solving problems. Solve real problems and you have a license to print money.”

Naomi’s passion is indisputable, and she certainly has a powerful way of voicing it.

Back at ya, Naomi

Naomi Dunford of IttyBiz tossed out a challenge last week to her readers. She generally addresses small businesses (IttyBiz, get it?) in her posts, and Naomi’s humor and candor make her an instantly lovable daily read. Though often gut-bustingly funny, she also delivers great insights into issues and resources for the small biz scene.

This particular post comments on how easy it is to chat merrily along in your blog, only to realize many of your readers don’t realize what you do for a living. So Naomi listed the following ‘interview’ questions, suggesting we all post clarification. Last Wednesday was National Administrative Professionals Day, so I figure I’ll join the chorus. Here are your queries, Naomi, and thanks for asking!

What’s your game? What do you do?
I help businesses and professionals stay on top of communications and administrative tasks, thereby increasing their time available for planning and growth.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I love working hard and turning out a quality product; I love teamwork with enthusiastic people; I love variety and being truly helpful to many people. Mostly, though, I do it because of a creepy knack, which is writing the English language, a fast fading skill.

Who are your customers? What kind of people would need or want what you offer?
Small businesses, web businesses, real estate agents, lawyers, executives, authors, publishers, anyone who’s not too deft with words and needs something written well.

What’s your marketing USP? Why should I buy from you instead of the other losers?
Sigh. Gotta go back to that creepy knack. I’m a writing machine. Input your keywords, and I’ll turn out commanding text. May as well capitalize on it while I can, before it goes completely out of style. Even if you just need me for database work, you’ll appreciate my clear and thorough communications.

What’s next for you? What’s the big plan?
Ummmm. Find some clients? Get better at blogging! Add php programming to services list …