Archive for the ‘Sonia Simone’ Tag


“I’m convinced that this is how the “Law of Attraction” really works. Great stuff doesn’t show up because you focus on it. You’re just able to suddenly perceive all the great stuff that’s always been right in front of you, because you focus on it.”

Sonia Simone  penned these words a few days ago.  It’s an excellent interpretation if you ask me.  The wildly popular Law of Attraction teaching is far more subtle than its preachers would lead you to believe.  The idea is often presented as a souped-up wish upon a star when it’s in actuality an intense discipline for mature adults only.

Focus is what it’s all about, and we’ve been working at developing our individual focus since we started kindergarten.  Surely a great many of us die without ever attaining powerful focus, having been distracted by ten thousand things.  We focus variously on making the grades, finding a lover, securing a job, making more money, and all those expected life achievements.  We focus when we need to and otherwise dabble.  When immediate needs are taken care of, focus glazes over.

Focusing on opening, on getting past your assumptions, prejudices, and fears, on constantly widening your perspective to include much more in your awareness than is habitual — this is the kind of focus Simone refers to.  It’s the same practice yogis and contemplatives have espoused for ages.  It’s about getting out of your own way so that you have access to all the wonders around you.

You may use the Law of Attraction to organize your thinking so that your business is more successful.  Understand, though, that this discipline of thought organization – i.e., focus – leads far beyond mundane materialism.  Opening to the gifts that are everywhere available if you can perceive them is doing business with eternal life.

Creativity as survival

There are quite a few of us on the net urging the business world towards creativity.  I liked Sonia Simone’s message yesterday, a straightforward directive to get in touch with your creative side or perish like an old, abused machine. 

I think it’s important to distinguish between creativity and innovation.  The latter is a sometimes result of the former.  But many creative efforts don’t lead to innovations or anything else tangible or obviously helpful.  Still, every time we open wide to possibility, every time we get out of our own way and open to inspiration, we strengthen our survival skills. 

If you think words like perishing and survival are too strong for this context, make no mistake, the counsel of so many bloggers, mentors, experts, and thinkers these days to attend to your creative development is deadly serious.  Unlike a sport or knitting, you don’t take up creativity as an amusing distraction; you don’t practice it only on Saturdays.  Rather, you adopt the creative life like you adopt a nutritious diet, and it sooner or later permeates every waking moment.  You become a person who is open to ideas, and change, and possibilities.  You become a profound listener, a keen observer, a compassionate colleague.  You evolve in every fiber of your being.  You become able to face the future with calm assurance.

And yes, the implication is that if you do not attend to this evolution you will be lost in the rush.  If you accept your sadness or oppression or boredom as simple facts of life, and do not attempt to ‘be the change you want to see in the world,’ your business will fail, and your efforts will go unrewarded.  You’ll be left wondering why you’re not successful when you did everything by the book.

Even though, or perhaps because global population has grown astronomically, we need every soul to seek fulfillment, we need every mind to open wide to ideas, we need all people to learn to respect and appreciate one another.  Unless this happens, our old ways will carry us quickly to extinction.  We’re being challenged to become better than we’ve ever been – more knowledgeable, clever, and compassionate.  And the way this kind of development is most readily accessible is through creativity.